The Met Police – is what they say what they mean?

The response from the Metropolitan police to the anti-Conservative Party student riots in London yesterday raises some interesting issues.

The commissioner, Sir Paul Stephenson, made a statement on television last night  in which he apologised for the Met’s inadequate response to the rioters, pledged to find out what went wrong and promised to do everything possible to make sure it didn’t happen again. His tone, demeanour and words were exactly right. Top marks.

Today not only has the government criticised the Met for its failure to expect the unexpected but the Met has also let itself down. Its website does not include the commissioner’s comments.

Instead, it carries a short, sharp, shock of a statement more or less absolving itself of responsibility because they had been given duff gen. It was going to be peaceful, they had been told by the organisers, so they took a minimalist approach. [http://ow.ly/38qZ4]  They have also added an even shorter statement about the 50 arrests made as a result. [http://ow.ly/38rKP]

And that’s it.

So, is it conciliatory or bullish? Has it apologised or passed the buck? Is it only interested in arrests and self-serving back-covering – or in improving its service?

During a crisis, press officers will be under huge pressure. The volume of calls will be overwhelming; time will slip through fingers. Everyone will run on empty – or biscuits that result in short bursts of energy (which might make them feel invincible) followed by long slumps of exhaustion (when the easiest task will be too much hard work).

But someone, whether wired or tired, needs to be responsible for keeping up the flow of information and for ensuring it reflects the business’s position.

When a chief exec speaks direct to camera or on radio, rather than on paper with words in quotation marks, producing a transcript or putting the video or recording on the website is an essential task. Otherwise its absence will speak louder than words.

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